BODY CRAFT

As Operations Manager, my role was a collaborative one. The job required to partner with the IT department for the purpose of optimizing CRM systems, marketing technologies, meta-data management, website and online page improvements, direct mail production, etc. I usually collaborated and worked closely with the sales team, senior marketing operations management, and key stakeholders in continuously optimizing the effectiveness of the marketing programs and campaigns and ensuring that marketing and sales efforts stay aligned with the businesses overall goals and objectives.
There was a lot to learn about the company policies as we continuously tested and evaluated marketing tactics and strategies in the acquisition of new consumers, for example through the setting up of A/B test programs. As a team conducted analyses while working with the business’s marketing analytics department in order to determine value of acquisition and program optimization efforts. At this capacity, with more than 30 members in the team I made time to collaborate and always connect with the mid-level management to work in more smooth way.